COPYWRITING SECRETS – HOW TO WRITE COPY THAT SELLS
Let me share my copywriting secrets with you.
Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.
A unique insider’s view
I’ve been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world’s top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV’s Secret Millionaires.
A shoulder to lean on
Just like my other courses, I’m always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It’s a LIVING course that’s yours for life.
Who is the target audience?
- Aspiring copywriters wanting to master their skills and have access to a real pro
- Anyone who has completed my ‘How to BECOME a copywriter’ course
- Entrepreneurs, start-ups and business people wanting to punch above their weight
- Web designers seeking an extra revenue stream from existing clients
- Graphic designers needing to understand the role of copywriting
- Anyone aspiring to reach new customers and improve sales conversion
- Marketing professionals looking to develop their career
What Will I Learn?
- Structure and write compelling sales copy
- Apply the power of emotional drivers, even when writing in a B2B environment
- Beat run-of-the-mill writers who focus on ‘needs
- Write powerful calls to action
- Understand how to leverage features, benefits and advantages
- Craft professional press releases that get published
- Know how to become a Voice in their Industry
- Understand how to schmooze bloggers and the press to get published
- Interview end customers with confidence to create persuasive case studies
- Use the power of words to generate more sales leads
- Glean from a wealth of real-life examples
- Master White Papers – the most powerful way to generate sales leads bar none
Author: Len Smith, Sean Kaye
3 hours on-demand video